E-commerce Merchandiser - Surat

Job Description:

We have urgent opening for 

Location - Surat

Experience - Minimum 3 Yr

Job Description 

Perfect for brands like Jewel Box, lab-grown diamond, gold, silver, or fashion jewelry
D2C.
*1. Role: E-commerce Merchandiser — Jewelry*
*Mission*: Make the online jewelry store feel like a premium showroom. Drive
discovery, trust, and conversion for high-consideration purchases.
*2. Key Responsibilities — Jewelry Specific*
*Range & Inventory*
1. *Collection planning*: Plan launches for Akshaya Tritiya, Diwali, Wedding season,
Valentine’s. Balance rings, earrings, necklaces, bracelets mix
2. *Stock by design*: Track fast-moving SKUs like solitaires, mangalsutras. Avoid
OOS on bestsellers. Liquidate slow-moving CZ sets
3. *Pricing psychology*: Set MRP with charm pricing ₹9,999 vs ₹10,000. Create
“under ₹25k”, “₹50k-₹1L” buckets. Manage gold rate fluctuations
*Online Merchandising*
4. *PDP perfection*: 5+ images per SKU: hand shot, ear shot, scale shot, video,
certificate zoom. Size guide in mm/carat. Metal purity, stone details
5. *Category structure*: Shop by: Metal Type, Stone Type, Occasion, Price, Gifting,
Collections like “Office Wear”, “Bridal”, “Lab-Grown”
6. *Trust building*: Add BIS hallmark, IGI/GIA certs, 15-day return, lifetime
exchange, EMI options above fold
7. *Bundling*: “Complete the look” — ring + earring set. “Stack it up” for bracelets.
Wedding combo offers
*Growth & Campaigns*
8. *Visual calendar*: Homepage banners for Karva Chauth, Navratri. Swap creatives
every 15 days to keep site fresh
9. *Marketplace hygiene*: Amazon/Flipkart A+ content, video, size chart, Q&A. Win
Buy Box. Schedule LGD during Amazon Great Indian Festival
10. *Analytics*: Track CVR by price band, return rate by design, “try at home” vs
direct buy ratio. Metal price impact on sales
11. *WhatsApp commerce*: Coordinate AiSensy broadcasts for new drops.
Segment: bought rings → show matching earrings
*Ops & Coordination*
12. *With*: Photographers for model shoots, CAD designers for new SKUs, catalog
team, ads team, warehouse for packaging
13. *Tools*: Shopify/Jewelflow, Zoho Inventory, Gempix for 360 spins, Google
Analytics, Amazon Seller Central
*3. Must-Have Skills for Jewelry*
Core  Jewelry-specific

Excel: Pivot, VLOOKUP   Know carat, grams, purity, diamond grades
Majento  Amazon backend      Understand BIS, IGI, SGL certificates
CRO mindset Visual eye — flat lay vs model shot converts
Competitor tracking: CaratLane, Bluestone,Kalyan   Gold rate impact on pricing
SEO: “lab grown diamond ring” keywords    Low return rate via accurate sizing
*4. KPIs for Jewelry Merchandiser*
1. *Conversion Rate*: Jewelry avg 0.8-1.5%. Target >2% with trust elements
2. *Avg Order Value*: Lift via bundling. Jewelry AOV ₹8k-₹80k
3. *Return Rate*: Keep <5%. High returns kill margins due to touch-ups
4. *Sell-through*: >70% per collection in 90 days
5. *CTR on collection pages*: “Engagement Rings” should be >4%
*5. Sample Day in Life at Jewel Box Ahmedabad*
1. *10am*: Check Majento — solitaires OOS after Shark Tank episode. Push
warehouse to prioritize
2. *12pm*: Upload 12 new LGD pendants. Write titles: “1 Carat Lab Grown Diamond
Solitaire Pendant in 18k Gold”
3. *2pm*: Analyze last week: “Under ₹30k” earrings had 3.2% CVR. Create
homepage slot + WhatsApp campaign
4. *4pm*: Gold up ₹400/10g. Update all gold SKUs via Zoho. Pause ads on heavy
pieces till evening
5. *6pm*: Brief design team: Diwali banner — “Lab-grown, Planet-approved” with