Marketing Manager – Project

Job Description:

Job Purpose

To plan, execute, and monitor project-specific marketing activities for TMT bars, ensuring strong brand visibility, demand generation, channel partner activation, and achievement of sales targets in project, institutional, and trade segments.

Key Responsibilities

1. Project Marketing Strategy

• Develop and implement project-wise marketing plans for TMT bars aligned with sales targets.
• Identify target segments: infrastructure projects, contractors, builders, government & institutional buyers.
• Coordinate with sales teams for project pipeline planning.

2. Lead Generation & Demand Creation

• Generate qualified leads from projects, EPC contractors, real estate developers, and infrastructure companies.
• Support sales team in conversion of enquiries into orders.
• Track lead funnel and conversion ratios.

3. Brand Building & Visibility

• Plan and execute ATL / BTL activities: hoardings, dealer boards, site branding, van campaigns.
• Ensure strong brand presence at construction sites, project locations, and dealer outlets.
• Manage branding materials: brochures, technical datasheets, POP materials.

4. Channel Partner & Dealer Marketing

• Appoint, develop, and engage dealers, distributors, and channel partners for project markets.
• Conduct dealer meets, mason meets, engineer meets, and contractor meets.
• Implement trade schemes, loyalty programs, and incentive campaigns.

5. Digital & Promotional Marketing

• Execute digital marketing campaigns (Google, Meta, WhatsApp, lead portals) focused on project leads.
• Monitor campaign ROI, cost per lead, and engagement metrics.
• Coordinate with agencies for creatives and campaign execution.

6. Budget Planning & Control

• Prepare project marketing budgets and ensure effective utilization.
• Monitor expenses and ensure activities are within approved budgets.
• Evaluate ROI for all marketing initiatives.

7. Market Intelligence & Competition Analysis

• Track competitor pricing, schemes, branding activities, and market share.
• Collect market feedback on product quality, service, and brand perception.
• Share actionable insights with management and sales teams.

8. Coordination & Reporting

• Work closely with sales, production, logistics, and finance teams to ensure smooth execution.
• Prepare and submit weekly/monthly MIS reports on marketing activities and outcomes.
• Support management with data-driven insights and recommendations.

9. Compliance & Brand Guidelines

• Ensure all marketing communication complies with company brand guidelines.
• Maintain ethical marketing practices and statutory compliance where applicable. 

Required Qualifications & Experience

• MBA / PGDM in Marketing (preferred) or relevant graduate degree.
• 5–10 years of experience in marketing of TMT bars / steel / building materials.
• Strong exposure to project sales & institutional marketing.
• Knowledge of construction industry, EPC projects, and tendering environment.