Chief Marketing Officer

Job Description:

We are looking for a dynamic and visionary Chief Marketing Officer (CMO) to lead brand building,
customer engagement, and multi-channel growth for one of India’s leading jewellery houses. The
CMO will be the architect of marketing excellence—crafting a globally trusted brand, scaling both
offline and online channels, and embedding technology, automation, and AI into marketing
execution.
This role demands resilience in a fast-evolving luxury market, an execution-first mindset, and a deep
understanding of digital and physical consumer journeys. From expanding retail presence in prime
locations and airports to accelerating online jewellery sales, the CMO will drive innovation,
influence, and measurable growth.
Key Responsibilities:
Strategic Marketing & Insights
 Define and execute a data-driven marketing roadmap aligned with business growth goals.
 Leverage analytics, AI, and automation to predict consumer trends and outpace competitors.
 Continuously evaluate market dynamics to refine positioning and maximize brand edge.
Brand Development & Storytelling
 Position the brand as a global benchmark in jewellery, highlighting heritage, craftsmanship,
and trust.
 Build campaigns that resonate across cultures and demographics, fueling aspiration and
loyalty.
 Maintain consistent premium messaging across retail, digital, and experiential platforms.
Digital & E-commerce Growth
 Drive online retail expansion, particularly for small-ticket, fast-moving jewellery categories.
 Implement omni-channel strategies ensuring a seamless transition between online and
offline experiences.
 Use AI-led personalization, CRM, and marketing automation to enhance conversions and
retention.
Retail Expansion & Business Development

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 Identify and secure high-potential retail locations, including airports and premium hubs.
 Lead new store rollouts, pop-ups, and exhibitions that reinforce luxury positioning.
 Balance scale with profitability through smart market entry strategies.
Influencer & Event Strategy
 Forge collaborations with celebrities, influencers, and cultural icons that amplify brand
presence.
 Oversee participation in high-profile national and international exhibitions, delivering
immersive experiences.
Customer Engagement & Loyalty
 Build loyalty programs powered by insights and personalization.
 Create premium customer journeys that deepen emotional connection and repeat purchases.
Financial & ROI Management
 Manage the marketing budget with discipline, focusing on ROI and sustainable growth.
 Continuously optimize spend across digital, retail, and experiential channels.
 Leverage analytics to track customer journeys and improve NPS and repeat purchase rates.
Attributes of the Ideal Candidate
Key Quality:
 MBA in Marketing (Tier-1/Top institutes preferred).
 15+ years of progressive marketing experience, with 5+ years in senior leadership roles in
luxury retail, jewellery, or allied industries.
 Strong record in building premium brands, leading digital campaigns, and growing e-
commerce sales.
 Expertise in omni-channel strategy, customer insights, and experiential marketing.
 Adept at scaling marketing through technology, automation, and data analytics.
Desired Attributes
 Resilient leader who thrives in high-growth, competitive environments.
 Visionary thinker with an execution-first approach.
 Skilled collaborator with a flair for managing high-profile partnerships.
 Deep understanding of luxury consumer behavior and aspirations.
 Confident in driving innovation at the intersection of retail and technology.
What We Offer
 A leadership mandate to shape a globally recognized jewellery brand.
 Competitive pay package with growth-linked incentives.
 A culture of innovation, agility, and excellence.
 The opportunity to lead transformative projects in luxury retail.